We are growth + innovation strategists
unlocking market opportunity +
hidden value in your digital operations
We are growth + innovation strategists
unlocking market opportunity +
hidden value in your digital operations
Take your brand to Stratespheric levels
Welcome to Stratespheric.
I'm Kelly Roark, a career intra/entrepreneur who's launched and accelerated growth of emerging businesses for some of the biggest global brands and digital marketplace platforms in lifestyle media, sports and real estate. My inspirations: 1) working with smart and diverse people; and 2) introducing novel B2B / B2B2C products and applications into high-growth markets. In the process, we've been fortunate to reimagine ecosystems and industries.
With the evolution of data applications and AI SaaS, my focus has expanded into verticals including health, food/ag, travel, ecommerce, education, future of work and social impact.
The Stratespheric mission: channel our go-to-market and growth expertise across segments into fractional CxO resources, insight and tools to help you build brand impact, customer connections and NRR. From ground up to scaleup ($0 to $9 figures), we partner with you on thought leadership and sales/marketing motions to differentiate and create traction in any blue or red ocean market.
Your co-pilot to enable a team of leaders.
We'll concept a team development plan with you to bring out the leader in everyone, and a culture of good stuff--like transparency, inclusivity, curiosity and diversity of thought.
• Lean into your strengths to exceed perceived limitations and drive outsize results.
• Org structure, career progression and comms plans to motivate and align teams.
• North Star calibration to goals, inspiring novel moves to put your offering on the map.
Go-to-market strategies to build your growth momentum.
We'll help you design a GTM roadmap focused on sustainable traction and network effects on a path to product-market fit, and beyond. Here's just a sampling:
• Data-driven market analysis and TAM / ICP refinement to best fit with your offering.
• Business / financial modeling tailored to current and predicted markets.
• Market canvassing plan detailing vertical / channel approaches aligned to your product.
Sales and marketing playbooks to engage and convert.
We'll do gap analysis in your sales funnel, then design a sales enablement strategy that considers your ideal customer's POV and your team needs so you can be more effective.
• Sales and marketing toolkit: includes playbooks that serve as a single source of truth for critical elements like pricing / bundle strategies, collateral and training facilitation.
• Thought leadership marketing: a plan to generate awareness, impact and vertical inroads via strategic content, partnerships and/or networking events.
• Master pitch deck: a foundational document we can tailor for sales and investment pitches, including compelling positioning to differentiate you in a blue / red ocean market.
Smart revenue operations.
Revenue at scale comes as much from a smart tech stack and systems as the sales, marketing and IT / DevOps people who manage them. We assess your workflows for bottlenecks, along with optimizers that can transform your operational effectiveness.
• Fresh take on your data analytics to reveal high / low areas of performance.
• Architecture for your sales and martech stack, internal/external processes and comms that can scale as you scale.
• Alignment of your customer journey and sales funnel to optimize your pipeline.